My name is Philip Cheung, and I am a UX/UI Designer specializing in Visual Design and Design Strategy. I am passionate about problem-solving by understanding genuine needs and delivering empathetic design solutions. I strive to identify opportunities and effectively connect users with their goals, while maintaining a focus on business values and the significance of experience.

With a background in traditional fine arts, I have a deep passion for visual design. I began my career as a Graphic Designer, where I utilized my artistic skills across various areas of visual communication, including graphic design, editorial work, branding and advertising. I always look to integrate my aesthetic sensibility and pursuit of visual perfection into future projects.

Currently, I am expanding my expertise as an Experience Consultant, where I leverage a diverse skill set that includes project management, business development and analysis in both waterfall and Agile environments. These capabilities allows me to approach challenges from a holistic and strategic perspective. I am excited to continue this journey, crafting experiences that resonate with users while delivering tangible results for organizations.